Features
Every report you need, inside WordPress.
Stats Audit covers the questions site owners actually ask: how much traffic, which pages, from where, and on what.
Traffic
How much, and when.
One chart, five time scales. Pick a period and every report on the dashboard updates to match.
Visit Trends
A bar chart of your traffic with hourly, daily, weekly, monthly and annual views.
- Hourly: last 24 hours
- Daily: last 30 days
- Weekly: last 12 weeks
- Monthly: last 12 months
- Annual: last 6 years
Visits or Time
Switch the chart between visit counts and average time on page (in seconds) to see engagement change over time.
Headline Figures
Unique visitors, page visits, average time on page and number of countries, always visible at the top of the dashboard.
Content
Which pages do the work.
See which pages bring people in, which ones hold their attention and where they leave.
Top Pages
Your most visited pages, with unique visitors, total visits and average time for each.
Entry & Exit Pages
Where visitors first land on your site, and the pages they leave from.
Bounce Rate
The share of sessions that viewed only one page, shown alongside the underlying session counts.
Acquisition
Where visitors come from.
Know which websites send you traffic and whether your tagged campaigns are paying off.
Traffic Sources
A simple split between direct visits and visits referred from another site.
Referrers
The external sites that sent visitors, grouped by domain. Links between your own pages are left out.
UTM Campaigns
Traffic from tagged links, broken down by utm_source, utm_medium and utm_campaign.
Audience
Who your visitors are.
Understand the people behind the numbers, without collecting anything that identifies them.
Visitors by Country
A country breakdown for the period. Click any country to filter the entire dashboard to it.
Devices, OS & Browsers
Desktop, tablet and mobile, plus the operating systems and browsers your visitors use.
New vs Returning
How many visitors are coming back compared with arriving for the first time.
Control
Set it up your way.
A handful of sensible settings, no configuration maze.
Arrange Your Dashboard
Drag the headline cards and report widgets into the order that suits you.
Exclude Admins
Leave out visits from logged-in administrators so your own browsing doesn’t skew the numbers. On by default.
White-Label Name
Rename the plugin in the admin menu and dashboard from the Settings tab. No code edits needed.
Screens
A look inside the dashboard.
The dashboard
Headline figures, visit trends and every report widget.
Settings
Display name, admin exclusion and country lookup on one screen.
What gets recorded
Clear about what is stored, and what isn't.
Stored in your database
- Page address and title
- Referring site and UTM tags
- Country (if country lookup is on)
- Device type, operating system and browser
- Time spent on the page
- A daily visitor hash (not an IP address)
- A random visitor ID used to spot returning visitors
Never stored
- IP addresses
- Names, email addresses or account details
- Anything typed into forms
Country lookups send the visitor’s IP address to a geolocation service (ipapi.co) to find the country. Only the country name is kept, results are cached for 12 hours, and the lookup can be switched off in Settings.
All of this, free.
Download Stats Audit and start recording visits on your own WordPress site.